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SEARCH ENGINE MARKETING

Search Engine Marketing Pay Per Click Management

Search engine marketing (SEM) is a form of online marketing that involves the promotion of a website by increasing our client’s website visibility in search engine results pages (SERPs).

  • One form is paid search advertising or pay per click (PPC) advertising (i.e Google Adwords, Bing/Yahoo).

 

PAY PER CLICK SERVICES

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

 

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SEARCH ENGINE OPTIMIZATION

At Best Search Marketing we incorporate search engine optimization (SEO), in which we will conduct a site audit, suggest adjustments or rewrites to website content and site architecture to achieve a higher ranking in search engine results pages.

 

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SOCIAL MEDIA MARKETING

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

Most everyone knows Facebook and Twitter but there are many other means of promoting your product or service via social media including RSS feeds, social news and bookmarking sites, as well as social networking sites, video sharing websites and blogging sites.

In general, social media optimization refers to optimizing a website and its content to encourage more users to visit and share links to the website across social media and networking sites.

 

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Your Main Message

Use this space to tell people what your company does and why and how it does it. What’re you known for? Who likes you? What’s your number one competitive advantage?

Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.

Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.

 

Next Steps…

This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.


Call to Action